Prospa
Prospa is a Sydney online lender to small businesses, founded in 2012. DesignStudio (now Further) designed its brand guidelines and we built them as a site: a home page and 13 chapters, from logo and colour to motion, micro illustrations and sound design. We built it from December 2022 to February 2023.
- Client
- Prospa · Sydney
- Design
- Further (prev. DesignStudio)
- Our role
- Development
- Years
- 2022–2023
- Stack
- Statamic, Laravel, Tailwind
- Scope
- Home and 13 chapters
The brief
A brand system for a small-business lender, put online so everyone who works with the brand can find the rules and the files.
DesignStudio designed it, and we built it on the same platform as the guidelines for Sweat, Shoplazza and TapTap.
What we built
Home slider
A cover slider that steps through all 13 chapters, and a drawer menu that lists them.
Colour cards
Each colour opens to show its CMYK, RGB, PMS and HEX values, with a “Copy Hex Code” button.
Logo
Tabs for the versions of the logo and its lockups.
Photography
A photo strip, tabs for the brand principles and a slider that fades between lighting examples.
Motion and micro illustrations
Motion rules shown as clips that play, and the micro illustrations in their own chapter.
In use
The brand out in the world: billboard, phone, laptop and banners.
