Sweat
Sweat is the women’s fitness app by Kayla Itsines, launched in 2015 in Adelaide. For its 2020 rebrand, DesignStudio designed an online brand system and asked us to build it. We built it in November and December 2020, and Sweat’s own team edited it from then on. It was our first project with DesignStudio.
- Client
- Sweat · Adelaide
- Design
- DesignStudio (now Further)
- Our role
- Development, hosting
- Years
- 2020–2021
- Stack
- Statamic, Laravel, Tailwind, Barba.js
- Access
- Password-protected for the brand team
The brief
DesignStudio had the designs ready for a digital guidelines platform for the new Sweat brand, and needed a team to build it.
They found us through Universal Favourite, whose studio site we had built. The platform went live in December 2020.
What we built
One long page with an index
The Brand System is a single page with a sticky table of contents: 9 entries and 65 sub-entries that open as you scroll, and jump when you click.
Liquid language
The brand’s liquids, type posters, construction steps and six motion clips, shown as they are meant to be used.
Small tools in the page
Colour circles that open, a font switcher, a fader, tabs, an icon toggle and a marquee of mockups.
Page transitions
Moving from home to the Brand System and on to Resources happens without a page reload.
Resources
A library where the teams download logos and brand assets.
Edited by Sweat
Sweat’s own team changed content in the CMS after launch, without us.
In their words
“Pixney have been a pleasure to work with from start to finish. They were so helpful in responding to client questions and requests throughout, and their regular communication with our team meant that the build process was much smoother than we’ve experienced working with other developers. They have great attention to detail and craft, so the final site looked brilliant and all stakeholders were really happy with it.”
